The trademark registration is the process of getting one's trademark registered properly with the concerned trademark authority, after comprehensive and critical examination by trademark officials and non-receipt of opposition to from the owners of all registered trademarks. The legal services during the trademark registration process are - expert support for creation of the most impressive trademark in the concerned business field, performing critical trademark searches to check originality and acceptability of the proposed trademark, making discerning and wise modification to the selected trademark to make it better or avert infringement liabilities on the trademarks of others, drafting trademark application strictly in accordance with the rules and regulations of the registration authority, filing the trademark application properly, and prosecuting for perfect and swift registration. These all services requiring knowledge and proficiency are provided to diverse economic sectors in rigorous compliance under the trademark law in India which is represented by the New Trade Marks Act of 1999 and the Trade Marks Rules of 2002.

To obtain trademark protection, the trademark must be registered. It is important to register your trademark because it prohibits anyone from imitating your logo and misrepresenting such brands as yours. Trademarks allow shoppers to recognize a brand and its value with a single glance, such as the emblem of a tick sign for Nike or a leaping wildcat for Puma.

Unlike patents, trademarks do not have a certain term of validity. Whereas a patent expires after 20 years, a trademark registration expires after ten years, but unlike trademarks, a trademark may be extended for another ten years. This procedure can be repeated forever, which means that as long as you keep renewing the patent, it will not expire and will continue to be protected by the Act.